Mezija’s vision is to promote agriculture that respects traditions, the environment and the health of both farmers and consumers of agricultural products. The use of modern, high-quality, efficient fertilizers and agrochemicals is essential to achieving this. Technical support in the field, working with farmers, is also fundamental in providing a fast and appropriate solution to the challenges of agricultural farming.

Mezija promotes the best and most advanced technical solutions in Serbia for growing healthy and productive plants. It provides technical assistance and training in modern strategies for plant growing, and collaborates with public and private scientific institutions to facilitate the transfer of knowledge and skills in farming to agricultural companies.